How-To: Model Destination Choice

Vince Bernardin, PhD; Clint Daniels; Jason Chen, PhD
Tuesday, August 28, 2018
Travel Model Development

This How-To guide walks the reader through the process of destination choice modeling. The guide describes the various data sources used in destination choice modeling, how the set of potential destinations is defined, how the model is specified and various factors are incorporated, how parameters are statistically estimated, how destination choice models are implemented in the context of larger travel modeling frameworks, and ultimately how they are evaluated and calibrated for use in travel forecasting.