Making the Most of Your Next Household Travel Survey (April 03, 2014)


Date: April 03, 2014

Description: This session, featuring a discussion from Stacey Bricka, PhD (Texas A&M Transportation Institute), Sarah Chesebro (Caltrans), Cheryl Stecher, PhD (Franklin Hill Group), Charles DiSorga, PhD (Abt SRBI), Guy Rousseau (Atlanta Regional Commission), and Elaine Murakami (FHWA), will highlight recent experiences in designing and conducting household travel surveys. Presenters will focus on lessons learned, pitfalls to avoid in future survey design efforts, and highlights in terms of advances in methods. In addition to the presentations, the webinar will include a question and answer session where panelists address issues raised by attendees.


Stacey Bricka, Texas A&M Transportation Institute: Stacey Bricka, PhD, is a Research Scientist with the Austin office of the Texas A&M Transportation Institute. She joined TTI in 2010, having previously worked for NuStats. She has almost 25 years of experience in the design, conduct, and analysis of travel surveys. Her current focus is on identifying improvements to survey methods and appropriate data collection technologies to help reduce the cost of travel surveys and to improve participation among hard-to-reach populations.

Sarah Cheseboro, Caltrans: Sarah Chesebro is a Transportation Planner for the California State Department of Transportation (Caltrans). She has been with Caltrans for 35 years and worked in various aspects of Project Development and Transportation Planning in Southern California, the Central Coast and now in Sacramento, Caltrans Headquarters. Her most recent assignment, as Office Chief of Travel Forecasting and Analysis, included the development of the California Statewide Travel Demand Model and the 2012 California Statewide Household Travel Survey, the largest most complex statewide household travel survey in the nation to date.

Cheryl Stecher, Franklin Hill Group: Cheryl Stecher, PhD, is president of Franklin Hill Group, a management and travel survey consultancy in Santa Monica, California. In addition to being co-owner and president of Applied Management and Planning Group, Cheryl has worked for IBM Global Consulting and Arthur Young (predecessor to Ernst & Young). She has served as project manager or technical advisor to over 15 travel behavior surveys, most recently with the 2012-2013 California Household Travel Survey (CHTS). She also wrote the request for proposals for the 2001 SCAG household travel survey, and has developed and taught courses in writing statements of work for the State of California.

Dr. Stecher holds a Ph.D. in Social Psychology from the University of California, San Diego.Charles DiSogra, Abt SRBI: Charles DiSogra, PhD, is chief survey scientist at Abt SRBI and leads the company's Advance Methods Group. He has 25 years of experience in survey research having worked in several private, academic and government settings including GfK/Knowledge Networks, the UCLA Center for Health Policy Research and the California Department of Health Services. His work has focused on surveys of hard to reach populations, sampling and weighting techniques, multi-mode data collection and statistical analysis. He is recognized as a national expert in address-based sampling pioneering that work in the recruitment approach for the Knowledge Networks probability-based Web panel.

Guy Rousseau, ARC: Guy Rousseau is the Models & Surveys Manager for the Atlanta Regional Commission (ARC), the MPO for Atlanta, Georgia, which he joined in 1998. He is responsible for model development activities and travel surveys. Before coming to ARC, he was the Principal Traffic Engineer for the City of Atlanta Department of Public Works, with responsibilities for travel modeling and traffic simulation. Mr. Rousseau has also been a transportation modeler for the MPOs in Dayton, Ohio, and Tulsa, Oklahoma, and for Jefferson Parish, Louisiana. He is a committee member of various TRB Committees and NCHRP projects, and currently is Chair of ABJ40, Travel Survey Methods. He is also the Chair of the SHRP 2 C10A project on advanced travel demand modeling and fine-grained, time sensitive networks. He is a Committee Member of the NAS/ TRB Synthesis Study on the Determination of the State of the Practice in Travel Forecasting (Special Report 288), as well as the AASHTO/CTPP Oversight Board. He has participated in Model Peer Reviews of metropolitan travel forecasting for several MPOs and State DOTs. He holds an MSCE Degree from Laval University (Quebec City) and a BSCE Degree from the University of Montreal.

Elaine Murakami, FHWA: Elaine Murakami is a Community Planner with the Federal Highway Office of Planning in Washington, D.C. She has been with FHWA for over 20 years, and previously worked at the MPO in Seattle, the Puget Sound Regional Council. Her work is focused on personal travel surveys, including using the American Community Survey for the Census Transportation Planning Products (CTPP). She has been influential in promoting innovations in conducting regional household travel surveys, such as the use of GPS and smartphones.